Fred Falke – LEIA LOVES SYNTH (2020)

What set Zara apart, according to the BBC, was its ability to bring the latest high-fashion trends to the average person more quickly than other, bigger and more established stores were doing. As the company said in its mission statement: ‘Zara’s aim was to democratize fashion. In contrast to the idea of fashion as a privilege, we offer accessible fashion that reaches the high street, inspired by the taste, desires, and lifestyle of modern men and women.’ ~ Time, 2017

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